The vast majority know what Black Friday is, or the last Friday of November: discounts and offers in virtually all physical stores and, of course, on all online sales platforms.
We’ll probably spend several weeks thinking about what purchases we can make to take advantage of today’s discounts, but do we really know what psychological phenomena these marketing strategies use?
- Black Friday exists with a well-defined goal: to increase and promote consumption.
- If advertising tries to create needs throughout the year.
- To date the effort increases with lower prices (it appears only on many occasions).
- It is as we are told.
- “If you want.
- Now is the time”.
The truth is that large companies use their knowledge of social psychology to increase their sales volume, in many cases they do so discreetly and secretly, in others brazenly, but what leaves no doubt is that we have adopted and indicated this day. as dedicated to consumption in our private calendar, and there are those who hope with some anxiety to give some whims that I had in mind. In this article, we’ll try to chart how companies are trying to make us feel particularly motivated to buy that day.
The fact that offers and rebates have an announced and closed expiration date is the cause of the urgency of buying a product that we don’t need, yes, we could let this item go, but how are we going to pass up this opportunity?
Another cause of Black Friday’s success is the proximity of the Christmas holidays, which exponentially increases the notion of urgency makes us think this would be crazy if we missed the opportunity to buy something on sale at this point?expensive a few weeks later.
We can see the madness that this creates among consumers because they face exclusive item promotions, in addition, we have received several advertising suggestions over the last few weeks, which create the feeling of a great event, these ads are very diverse and therefore can be suitable for people from different backgrounds.
Our emotions, contrary to what some may think, have a great influence on the financial decisions we make, including those related to consumption. As we mention, contrary to what we think, our spending is not so much focused on real needs, but on perceived needs.
During this period before the big day, when we receive a lot of publicity, we have a lot of time to fantasize about what we want to buy, something that we can not afford on any given day, but we believe that, Black Friday, It will have a good discount and ultimately it will be ours.
In addition, the process gives you time to imagine how life will be better with this article and to convince you that you really need it. Now you don’t want to get rid of that image and the positive feelings you’ve imagined, and there’ll be no choice but to wait for Black Friday, after all, we’d be crazy if we missed that opportunity, right?
Buying products for sale produces a pleasure that can nullify our critical mind, that is, our reasoning ability. Do experts know that people’s brains come in?How to buy? As soon as we walk into a store. From that moment on, it is the sales staff who must decide to buy.
The marketing strategies of large companies seek to win customers and be able to sell whatever they want at the price they have decided, that price is probably still high, but the strategy is to show the consumer that the initial price was much higher, and that is where advertising tries to generate again the urgency of buying a product that we do not need.
You’ll probably end up buying, at some point, more than you need. Okay, I’ll do it too, but at least knowing this information, we’ll do it consciously and we’ll keep all this in mind as long as we’re in a store for the “good business” to be done. Black Friday doesn’t end up creating a hole in our economies.