Although the concept of political propaganda has fallen from disreacia in recent decades, its use and effects remain in force today, what is happening is that, today, we describe it using other terms such as persuasion and publicity, because of the predominance of the image. media in today’s society.
Political advertising is a type of communication that is part of contemporary social and political systems, its study has been carried out through various disciplines and has had many definitions throughout history, however, to understand the concept of propaganda policy we must use three fundamental criteria:
- In this article we will talk about some of the techniques used in political advertising.
- The categories shown below are neither exhaustive nor mutually exclusive.
- Which means that some techniques may be in several categories at once.
These techniques use labelling as their primary resource. They involve the use of emotionally or conceptually charged terms to associate the message with positive or negative aspects, as the case may be. There are several ways to apply the labelling technique:
These strategies use membership as their primary resource. The way it influences the recipient of the message is by making it associate the characteristics of one concept (positive or negative) with another, which is initially neutral to the public, among them we can find:
The main method of this technique is to use the source authority, in this way you can omit the arguments of the message and the idea will be validated by the sender, below are some examples of such techniques:
In this article we mention and explain three types of widely used political propaganda tactics today, but there are many others. It would be illusory to think that we cannot let ourselves be influenced by them, so it is necessary to know their characteristics in order to confront them and react to the persuasion of political powers.