There are several daily brain errors that go unnoticed by most people, are called cognitive biases, and obey inaccurate processing of the information that reality provides.
The reason for the onset of these everyday brain errors is that humans need to respond quickly to the stimuli they receive, so the brain uses the easiest way to interpret the information it gives it, however, this path does not always lead to a valid conclusion.
- What we are doing is putting a kind of filter between the information and its interpretation.
- We have facilitated this process.
- Although it is inaccurate from the point of view of reason.
- It is not voluntary.
- Because it is something that works automatically Then we share five of these daily brain errors that we have all made.
“Perhaps it is the very simplicity of the subject that leads us to error. -Edgar Allan Poe-
This is one of the most common daily errors of the brain, technically this is called confirmation bias and consists in that, without realizing it, we tend to filter the information in a way that confirms what we thought or felt earlier.
In other words, we believe that everything that confirms what we think or feel before is true and our attention is selective for that. If data or information appears that contradicts what we think, we automatically tend to reject it. We usually classify it as false, without subjecting it to a thorough evaluation.
Logically, anything that has no solution or is irretrievable should be discarded once it accepts this nature. Why waste time and energy on this when it is impossible to solve or change the fact?However, humans are generally not guided by this simple logic.
Our minds are often worried about the impossible. We tend to place a lot of emphasis on that, because it’s part of our evolutionary line, what’s lost or what we can’t achieve attracts more attention because we assume it’s something we need to protect ourselves from.
Of course, it is a mistake to make unnecessary compulsive purchases. However, from the point of view of daily brain errors, the important thing is not the purchase itself, but the entire mental process that occurs after its completion. It’s a kind of emotional hangover that makes us create a cognitive bias.
Many people feel guilty after spending money on something they don’t need; to avoid this unpleasant state, they spend a considerable amount of time developing a huge list of reasons to defend the idea that the useless is necessary. The goal is convencerte. de this and thus eliminate remorse.
It’s one of those daily brain mistakes that advertising knows and uses. Suppose you see a label comparing two prices. Something like ‘100 reais for 79 reais, just today’. This immediately catches your eye and you treat this information as a very favorable opportunity for you. After this mental step, you’re more likely to end up shopping. After all, who likes to miss opportunities?
The thing is, we rarely care about verifying the information. Did the product really cost 100 reais before and is it cheaper today?In this case, our brain is simply carried away by the assessment that it makes a favorable comparison. rewarding decisions, even if they are based on something that is not really true.
According to several studies conducted by Eduard Punset, professor of science, technology and society at Ramon Llull University, the brain tends to change our perception of reality when this reality torments us considerably, the surprising thing is that it usually leads us to believe otherwise. , to invoke the anguish that something may arouse to us.
The most classic example is the denial of death, many people cannot tolerate the idea of disappearing definitively, so whatever their religious beliefs, they are convinced that life goes beyond death, even though there is no evidence to support this idea, to refuse to think otherwise.
These are just a few examples of everyday brain errors, as are many others. Although our mind has infinite capacity, it also tends to use shortcuts to simplify things and create an agile response. It never goes without assessing the objectivity of our perceptions from time to time.