Social media is too new to weigh the weight of its effects; However, what we do know is that they have disturbing effects on our minds, emotions and way of life; in addition, it is a fact that involve ideological manipulation mechanisms that are not always visible in a superficial analysis.
For social media? How are the companies?Human behavior is a commodity. They have the ability to study it to know it, to understand it and, above all, to modify it. Along with the ideological manipulation that guides the market and consumption, there are also ways to make us think politically and humanly in one way or another.
- Many people wonder if social media exerts ideological manipulation on us.
- Able to completely change our view of reality.
- Judging by the evidence in this regard.
- The answer is yes.
- The mechanisms they use are so subtle that they cannot be detected.
- The most dangerous aspect.
- Because they change their minds and we are cooperating with them to do so.
- If we are not aware of what they are doing to us.
- How can we resist?.
“As long as we remember that we are the source of our value, our creativity, our sense of reality, then all our work with computers will be worth it and be beautiful. -Jaron Lanier-
They make you, without realizing it, part of a bubble. Do they build a reality story designed specifically for you?They know their fears, their needs, their tastes, their desires. Initially, you decide what you want to follow or what However, a robot is aware of this and, from what it observes, receives information or two.
Then it’s the algorithms that decide for you. They indicate which contacts you’ll see most often and which posts you should find when browsing. Just because one of your contacts doesn’t appear prominently on your network doesn’t mean that your last message was The System simply hasn’t selected your posts to appear in your daily updates.
Something similar happens with the content. Don’t think the news or information you see is the latest or most relevant, what appears to you is a rigorous selection based on your tastes and preferences and, of course, how the market can capture you. You end up believing that the world is what appears on your networks when it’s not. You have access to a small bubble designed, in large part, by the server that provides it.
Have you heard of Jaron Lanier? He is one of the great figures of Silicon Valley, the mecca of computer systems in the world; in fact, it is one of the brightest computer scientists ever; He is also a very critical person with social media.
He used to believe that the Internet was the last bastion of democracy, but today he sees the network, and social media in particular, as a factory of absurd and tribal leaders on the one hand and idiots on the other.
Lanier wrote a book that became a bestseller. Its name is ten arguments for you to delete your social networks now. Each of the arguments corresponds to one of the chapters in your book.
Why do Lanier and other great thinkers, like Zygmunt Bauman, argue that networks are stupid?Are you exaggerating? Unfortunately, everything indicates that this is not the case. The Internet does not connect us between us, but between us and between us.
This means that it encourages microdydys. Small spaces inhabited by virtual beings that confirm certain ideas, as a result, people have become more radical and stubborn with social networks, as well as more simplistic, however, we must remember that we are better and smarter when we develop skills to relate differently, not equally.
This act of staying in a bubble believing that it is equal to the world makes us stupid, this minimizes our perspectives and leads us to believe that we are always right, in the end we end up living as if reality were tiny, and This is the main symptom of our contemporary ignorance and the main consequence of ideological manipulation of networks.