We all want to feel good, this principle is hardly debatable, if you ask others what they want to achieve in their lives, they are unlikely to say that they want to be unlucky, sad or unsuccessful. People want to feel what it’s like to be, happy and try to find a way to do it.
However, while everyone wants to be happy and satisfied with their lives, many do not know how to achieve this goal. Defining happiness today is a complicated thing; we live with the paradox that any object can bring you closer, but at the same time nothing seems enough to reach it.
- More than a subjective state of happiness.
- We pursue a concept that we have transformed into ideal.
- Today happiness has become a myth printed on objects that enrich each other at the expense of the discontent of others.
A simple internet search is enough to illustrate the current obsession with finding happiness. Millions of articles talk about what to do or not do to be happy, what scientists say about happiness, the steps to take to achieve it, or the exact steps you need to be happy. take to achieve it.
Not only are we obsessed with realization, but we also want to achieve it in all areas of our lives: at work, alone, in love, as a family, every day We look in every possible corner for the little keys that will help us feel lucky.
This research is an endless task because, as presented, it has become an empty and impossible ideal to achieve The current definition of happiness is closer to romantic love of cinema or the epic pursuit of the Holy Grail than to its true meaning. .
Companies and the world of advertising have never ignored the needs of their current and potential customers, both looking for unmet needs and, if they do not exist, create or seek new ones to present a product or service that meets them.
Happiness captivates, sells and everyone wants to be happy, companies know it and seek, through planned strategies, loyalty and customer satisfaction, play with emotions to achieve happiness through consumption.
“Happiness has become a more consumer item, as if it were a product that could be purchased in a supermarket for a certain amount. -Angela Vallvey-
It is no coincidence that the economic crisis coincided with the fervent sale of happiness. In times of crisis, happiness is money.
Happiness has not only become an object of consumption, but is also imposed on us as a mandatory norm. We went from wanting to MUST be happy, and along the way we accept messages like, “Wanting is power. “
This type of statement is a double-edged sword. On the one hand, it exudes positivity and motivation for “Is there nothing impossible?” Or “Will I smile more and complain less?”, While on the other hand the thought of “Should I be?”. happy? ‘or “I wanted to but couldn’t, so I had to do something wrong. “
In the context of a society in crisis, where happiness marketing is a sales strategy for many companies, it’s always a good idea to remember that sometimes, no matter what you want, you can’t always, not to mention that responsibility for not achieving our goals goals aren’t always ours.
Happiness is a subjective feeling like many others, plus one among the multitude. Each person’s inner life is made up of emotions and feelings ranging from joy and happiness to sadness or frustration.
Each emotion has its utility, and each one is necessary and fulfills a function, emotions help us to make sense of our experiences, that is why it is necessary to live them.
“We had to introduce ourselves at Disney to show us that anger and pity are necessary, that they make us who we are. In? Fun Mind? The real heroine is the sadness, and the decomposition of the island of Palhaada from the girl’s brain. , the best metaphor for what we should go through. ? -Quique Hairstyle-
Happiness has no preset models, nor does it include generic products with magic formulas, each person has their own peculiarities, tastes and preferences, this can make one person happy, perhaps the other cause of unhappiness.
Happiness isn’t about buying the T-shirt with the most positive message, following everyone’s plans or pretending to smile to look good in a photo, it’s much simpler than all this, it’s about asking the right questions and looking for answers outside of standard texts or empty products.
“Yes, these days everyone is happy. That’s what we’ve already told five-year-olds. But wouldn’t you like the freedom to be happy?The way, for example, not in the form of others. Aldous Huxley, A Happy World