Eliminate

Language is a fundamental factor in the way we understand life and communicate with the world. Depending on how we use it, it will influence us in one way or another emotionally and intellectually. Therefore, Bernard Roth assures us that by eliminating two words from the vocabulary, our life changes. It makes sense if we […]

In the mid-1970s, a series of Robert Zajonc laboratory experiments showed that individuals’ exposure to family stimuli was sufficient to classify them more positively, compared to similar stimuli, which, however, have not yet been classified. had been introduced. This effect is known as “single exposure” effect. or “familiarity effect,” and that’s something that drives advertising