Legend has it that the cocoa tree was the most beautiful in Aztec paradise and that it grew naturally in the shade of tropical forests for more than 4000 years. Today, chocolate remains “the food of the gods”, a sweet black pleasure that seduces our senses.
Can we say that he? Chocolha ?, who consumed the Maya was extremely bitter and that such delicacy was only available to nobles and kings, was an offering of nature: it brought vigour, longevity and health, however, some of these attributes were lost at the same time that, upon arriving in Spain, the “Chocolha” was adapted to the European palate, with added sugar.
- Chocolate is a pleasure for our brains.
- But contrary to what we thought.
- It does not cure our pains.
- According to a study by the University of Minnesota.
- Excess sugar greatly limits the virtues of cocoa itself.
- Although it contributes to so many other aspects that we will discuss here.
For much of the population, chocolate represents an appeal that transcends the senses and bases its roots on the emotional foundations of our brain, it is at this point that neuromarketing experts recommend that companies use the aroma of chocolate in their establishments.
Do you have to realize that? Smell is a foolproof tool to attract customers, the reason is something simple and fascinating: the olfactory pathway and neural channels that govern our emotions are connected, chocolate and its fragrance are one of the most powerful stimuli in our emotional world.
Chocolate doesn’t cure depression and doesn’t help us live any longer, if you want to fully absorb the natural benefits of chocolate, its flavonoids, vitamins or natural compounds capable of acting as a precursor to Serotonin, it’s always best to opt for dark chocolate. , the purest and without sugar.
Now, if something captivates us with chocolate, besides its exquisite taste, it is by lighting a very special light: our emotions, the brain likes to remember the pleasant moments of the past and, curiously, many of these moments stored in our minds are related to one of the following aspects:
Chocolate is the main guest of the most pleasant, complicit and intimate moments of our life, so even the most selective palates melt when they remember or imagine the nuances of their taste, in turn, part of this wave of endorphins in the Brain that gratifys us is due to an association between these happy moments and the flavor that comforts and seduces our senses.
Chocolate itself does not have a nutritional composition suitable for healing pain, it acts more as a catalyst, an infallible, suggestive and powerful mediator of positive emotions and even the deepest desires.
It is impossible to resist the “food of the gods”, fruit that has been growing since ancient times, in the sacred heart of the lands of the Maya and Aztecs.