The work company consists of companies and entrepreneurs, independent, micro and small businesses, independent, multinationals, family companies, etc. All of them are a conglomerate in which there is a basic and fundamental tool: corporate communication. Today we will describe its types and characteristics.
At the corporate level, in addition to the organization, good internal communication will help all parts of the company work together to achieve a common goal; externally, it is absolutely necessary and practical to maintain proper business communication, since it should be used with organizations, customers, suppliers, etc. The success or failure of a business will depend on this.
- Since this is of the utmost importance.
- Let’s see what exactly corporate communication is.
- A set of procedures that the company implements to transmit and receive the information necessary for its proper functioning.
The transmission of information will take place in two ways, one internally, that is, between members of the company, executives, departments, employees, etc. , and the other externally, with all external agents with which we need to interact. .
When there is good business communication at all levels, organizations work with excellence, because everyone involved will be able to act at all times, so we eliminate doubts, increase security, reduce errors, encourage motivation and interaction?productivity improves and we solve problems satisfactorily for everyone.
“He who knows how to think, but can’t express what he thinks, is on the same level as the one who can’t think. ” – Pericles-
Just as not all organizations are the same and do not have the same needs, they also do not use the same forms or channels of communication. There are different types, just like those of different entrepreneurs and businesses.
That is the basis, and that is why we have already mentioned it, internal communication is the one that occurs between all the members of the company and the different departments.
On the other hand, the external is what happens with all agents outside the company, financial institutions, customers, suppliers, public bodies, etc.
In this case it will be necessary to check the status of the hierarchy between the sender and the recipient, in the case of the ascender, the sender will be an employee and the receiver a higher one, since the message goes vertically from bottom to top. above, taking into account the hierarchical order.
When the opposite happens, that is, when the supervisor communicates with the employee, the communication is from top to bottom, as it goes vertically up and down.
The latter case is different, it occurs between people who occupy the same order within the organization; therefore, this communication is called horizontal.
Bidirectional is the most common and most commonly used, involves at least two subjects, the sender and the recipient, and both interact in the exchange of communication.
On the other hand, when a superior gives an order, only the sender acts, because there is no exchange between them, so we are talking about one-way communication.
The latter type is also very common and depends on who interacts, communication is formal when done externally with agents outside the company, in particular official bodies, financial institutions and external services, in these cases in a more serious, respectful, legal, technical way. , etc. type of comunicación. se generally used.
On the other hand, when communication occurs between colleagues from the same company, it is generally more familiar and direct, because it is a more familiar environment, so internally the rules of the protocol tend to be more relaxed.
“The most important thing in communication is listening to what is said” – Peter Drucker-
The characteristics that define corporate communication are perfectly defined and are based on their proper use and the objectives that are pursued, so they will be based on what you want to achieve in the organization.
However, there are objectives that must always be present, which are somewhat cross-cutting and context-independent. The first is that the communication must be clear enough for the receiver to understand. In fact, if not, communication loses all meaning.
Finally, it should be noted that the correct sending and receiving of the message always minimizes the misunderstandings that a poorly managed environment can end up creating in a company.