Creativity is the luminosity of our emotions and feelings, it is the voice that comes from the heart and that the brain shapes to shape our inner voice, we were all born with this gift, but with factors such as routine, stress and very structured and controlled. jobs completely silence the voice of innovation and brilliant solutions.
A creative person isn’t just someone who can paint, write books, or create a fantastic, high-impact ad campaign. Creativity also lies in the ability to seek other alternatives to our needs, find new ways and communicate better with the people around us.
A creative adult is a child who has survived inside and can see the world beyond black and white.
Creativity is now a highly appreciated work tool. Companies like Google incorporate problems into their selection process tests that not only involve computers and technology. Questions like, “How would you use a plastic lid?”What would be your best idea if your boss offered you a million dollars?”. Your answers weigh heavily when evaluating your ability.
Psychologists have been debating the association between creativity and intelligence for many years, the answer is simple: they are not always related, often highly qualified people are not very creative or original, at least that is what studies on this subject show.
Therefore, we can say that there are more creatives than others, mainly because they have found their way to creativity only as a different way of seeing the world and, above all, in the way of thinking and feeling.
For Guilford, a famous psychologist who developed the theory of the structure of the intellect, it is very difficult to measure a person’s creative ability, in fact, creativity is reflected in many areas of our lives: making plans, strategies, cooking, decorating the house, learning to dance, playing an instrument, how to dress, interact with people, love?
Large companies are aware that sense-spurred emotions are powerful ways to increase sales, for example, some clothing brands wear in their stores a perfume that differentiates them from others and that the customer immediately identifies. The tapespers of many used cars are impregnated with “new car smell” because it is an aspect that pleases people and increases sales.
If you’re not ready to make mistakes, you’ll never create anything original. You won’t need a sleepless night to find your creativity, you’ll be awake for the rest of your life.
On the other hand, as we already know, our brain is purely emotional and it is them, the emotions, that lead us to unexpected actions, we can abandon our most rational side and make a purchase or simply enter a state of grace when we receive a sudden inspiration.
More creative people use forms of perception and reasoning somewhat differently from others; It’s worth knowing and considering some of these points.
Edward Bono laid the groundwork for lateral thinking, a more provocative type of approach that departs from the analytical and one-sided approach and considers more options, more ways to solve problems, uses divergent challenges and thoughts capable of fantasizing, using metaphors and breakout patterns.
In conclusion, a creative person is first and foremos gly a person with flexible thinking and great mental and emotional openness, it is a skill that we can all possess and practice to feel freer and connected to life.
Finally, as they say, does creativity appear when you let intelligence have fun?