There is a color that reduces stress and gives us calm and tranquility, it is the tone that contemplates the sea and composes the oceans, it is the color of a clear sky on the bright summer afternoons and the cool autumn mornings, so blue and all those landscapes where its palette of tones is printed, facilitate a setting conducive to relaxation and well-being.
It is interesting to know that although blue is currently a favorite of people, it was not in the past, this happened for a simple reason: blue did not look much, apart from this tone present in the sky and the seas, it was not common to see it as part of the daily life of societies before the twelfth century (with the exception of Egyptian culture).
What does it take to be happy? A little blue sky above our heads. Andre Maurois?
It is precisely during this century that, thanks to new chemical and manufacturing techniques, blue has gone from a strange tone to being part of the religious fabrics, shields and works of selected artists. this tone.
He was associated with divinity, mysticism and elegance. Subsequently, in the eighteenth century and with the development of new pigments, a much wider range of blues appeared, with which and thanks to the studies developed by Michael Pastoureau an undeniable reality became evident: Blue was the preferred color of all Western countries Is the tone that has created the well-being and confidence of human beings?
We have been studying the unknown world of color psychology for years, getting amazing results. What Isaac Newton himself began, and then continued to Goethe, later developed in Eva Heller’s books. Universities around the world are currently analyzing the relationship between color and the world of marketing and advertising, or as a goal of creating more welcoming and at the same time more productive work environments.
So what experts have known for years is that the color that has the greatest power to reduce stress is blue, this very logical conclusion can attract attention, because as we already know, most of us filter the colors by associating unconscious contents with them.
Let us try to evoke the feeling that we have in front of a calm sea, with blue waters melting on the horizon of a sky of the same color, if we reproduce well this image the calm that comes off is immense, comforting, wonderful. , and it’s something that the majority of the population also feels.
On the other hand, what scientists from the University of Granada (UGR, Spain) have shown, in collaboration with the Faculty of Special Education of Sao Rafael de Granada, is that blue light has a very beneficial effect when the person suffers from acute psychosocial stress. (When you argue with someone, when you work under pressure?) In fact, the blue color offers more calm than the white color.
However, Eva Heller’s work has shown that the corridors or environments where blue predominates reduce the appearance of tantrums or behavioral problems in children, their calming effect is undeniable.
The color that reduces stress is, at the same time, the most ubiquitous color in advertising brands, most use this tone because, in the background, neuromarketing experts know very well what it generates in our subconscious:
On the other hand, if you think about the subject, you realize that big airlines also use this color that reduces stress, if there’s one thing these companies need is to generate calm, well-being and customer confidence. so that tone is present in most companies.
In conclusion, it is not necessary to paint our whole house in sky to achieve a constant calm effect, if we do we will get used to the end and the brain will experience some overload of perception, the key is balance, knowing that when we have a bad day, there is nothing more comforting than walking along the beach or lying in a park to leave our gaze at the vastness of the sky.
The color that reduces stress is always at your fingertips, and sometimes you just have to turn your face in search of a window and just disconnect and immerse yourself in that magical tone.