I like the simple: a hug, a thank you, an “attention”. I consider myself a faithful admirer of simple people, because for me the most beautiful are those who allow themselves to be guided by common sense, by their intuition and by the heart that knows no artifice.
A curious and inspiring fact is to know that today, both in terms of personal development and in the field of large organizations, has it become fashionable?The value of the simple. In fact, many marketing and advertising experts have a slogan that almost never fails: “simplify things and something will happen. “
- Antonio Machado said that “it’s typical of small-minded men to invest against everything they can’t fit.
- “This is certainly a good example for describing personalities for whom sensitive things don’t make sense.
- They confuse the simple with the simple.
- ” simplistic.
- ” Simplicity has nothing to do with naivety.
- Let alone innocence.
In fact, this concept includes a great power that we almost don’t know about.
Let’s remember for a moment one of the most shocking commercials on television. It was 2001 and BMW broke the standards with the slogan “I love driving”. This announcement has set aside the physical characteristics of the product and its technology. We talk exclusively about the sensations that the staging gives us.
One hand was enough. A hand that came out the window, flying and flowing appealing to the universality of the emotions and feelings that we all live with this same act so frequent during childhood. There was no need to see the car, the brand was already masterfully. Created.
This is where the power of the simple is recorded as an example, however, this announcement was itself an act of bravery on the part of the SCPF agency and its creative directors, we can only tell them, as everyone wants to appeal. the value of the simple, the elemental and the power of emotions:
Actually, when someone seeks simplicity, they must be on the side of the best thinkers in the world. Because, as Winston Churchill said, “intense complexities come from the most beautiful simplicity. “
It is often said that life is like a web, our lines merge from strange angles, we take false paths, our efforts do not correspond to what has been achieved and, finally, we are trapped in these terribly complex and dark realities.
Why is it so difficult to revel in the simplicity of everyday acts, why complicate life so much?In a way, it has a lot to do with what we just said; the simple soul and humble gaze are dimensions that do not fit very well in a society that associates the complex with the workforce, and therefore with happiness.
We sell computers with many programs, mobile phones with infinite applications, beauty institutes offer us many types of hair treatments, and every day remind us that it is good to have many diplomas, many degrees, many friends?Complexity is associated with the idea of golden happiness, which is not really always true.
It should be noted that great things happen when small things are done well, and for that, nothing better than practicing the art of simplicity in our daily acting.
Moving forward with serenity, being aware of what is around us and making use of common sense and intuition are undoubtedly the best strategies to relieve ourselves of all our most complex problems, we must rely a little more on our instincts and be receptive to the voice of our hearts.
Sometimes we put aside much of our part of life, committed to fruitless efforts that completely separate us from what we really want, so remember that complexity should not be admired, we must avoid it, because the art of knowing what we need. leaving aside will be the only way to find what we really deserve.
Namely: love, freedom, integrity and personal realization.