Human beings as a species, people in their evolution, have faced increasingly sophisticated challenges, at high speed, without biology being able to follow this pace, so with bodies designed to hunt us down and protect us from complicated conditions, now face technological challenges. Then we’ll talk about how the industry makes us feel guilty.
To do this, we will take as a reference the magnificent book O Inimigo Conhece or Sistema, by Marta Peirano, in which the journalist analyzes how knowledge of the functioning of our mind makes us vulnerable to the interests of certain companies when it comes to motivating consumption.
- Today we know.
- For example.
- That a joyous song encourages us to buy faster.
- This soft music encourages us to stay longer in the same place What is heard in department stores?What music does it play in a very expensive store? Once we get home.
- How can we feel after buying so many useless items or spending so much money?Yes.
- The industry makes us feel guilty.
We also feel guilty when we can’t stop eating junk food. When we repeatedly set out to improve our diet and “fail”. Have you ever thought about how this type of food is designed?
In Marta’s words, “We prefer to think that we are great gluttons without a shred of discipline than to believe that one of the most powerful and toxic industries on the planet keeps teams of geniuses extraordinarily motivated with exorbitant salaries, in addition to laboratories. “with the latest technologies, whose sole purpose is to manipulate ourselves without us noding ?.
In other words, there are many people and technologies working to manipulate our will, so I ask you, have you ever stopped to think about the power you face?
An entire industry that sells cheap and very unsatisfactory food because of its low nutritional value, this produces a paradox: there are people who are obese and at the same time malnourished, because the amount has little or nothing to do with quality.
These foods are designed for people who do the act of choosing what they eat an impulsive act, because of the lack of time and cognitive energy, and the many pressures they have to endure, on the other hand, given the concern for the diet they have. It is developing in society, many ancient recipes are disguised as healthy.
Thus, we can see in their packaging people doing sport or phrases to attract attention and indicate what the product does not have, forgetting what it has. That’s how the industry makes us feel guilty.
Some industries have tried to reduce the level of sugar in their food; however, what they saw in their statistics was that sales went down. As Marta rightly says, “it’s easier to generate dependence than to end it. “
Unfortunately, this is a cycle we’ve been entering since we were little. “My First Cereal”, “My First Soup”, “Healthy Items” that have potentially addictive ingredients and little or no health.
One way or another, the industry wants us to keep consuming. What’s fashionable now? On-demand platforms with many series covering several seasons.
Cinema, a limited-duration format with an unusual second and third part, has been replaced by a platform that serves us chapter after chapter without interruption and an “affordable price”.
Industry makes us feel guilty. After all, what emotion reigns after spending an entire afternoon in front of the TV with the agenda full of unfinished business?The dressing room is on social media. Before, we unlocked the cell phone without realizing to look at the time, or at least justified it, because in the next second we had no idea what time it was.
Now, automation is social media. Scroll? Infinite websites that offer us a personalized look to catch us. You can, for example, go to your Facebook wall and go down and down and keep going down, and share stories of your acquaintances or videos of puppies or food that looks great will continue to appear. The thing is, to get out you have to take control of your attention.
It’s a complicated task, because those who created the platform did it so that you would stay as long as possible in your virtual space, people who are not idiots and who have all the knowledge that we have today about how our mind works. they don’t hesitate to explore.
Then the industry makes us feel guilty. Very guilty, because when you are sad you eat an ice cream and give up, because when despair occurs, in many cases because of our own fault, we are even more instinctive, and so, both in reality and in film, the protagonist ends up eating ice cream in front of the TV.