With new technologies communication has multiplied its channels, we can transmit what we mean in different ways, at first we only did it through messages, now we can even express our gestures through elaborate emoticons, an incomparable way to show how we do it. Feel when we don’t have the person around us or dare to face each other.
With this new form of communication new ways of attracting the attention of others have also emerged, one of them is digital marketing: through different advertising strategies potential consumers are asked to purchase the products that companies intend to sell. social media, companies act through advertising.
- Now a new way has emerged to reach the masses: influencers.
- This method is used by digital agencies to promote their products.
- But they can also convey messages of motivation and personal development.
- Or simply show life experiences.
“The only permanent thing in advertising is change. -Anonymous-
Influencers are usually creative and original people for something, who with their creativity manage to capture our attention. Thus they accumulate followers and more followers who want to know everything they do, through videos, photos and comments capture our interest because they show us great ideas in an original way.
Thus, influencers, in many cases, become powerful voices of certain ideas and interests, they take care of what they say, but especially the way they say it, they know that their audience will seek to recognize them in the way they express themselves, and that is what distinguishes them.
As important is the creativity of influencers as your intelligence to adapt to your current and potential audience, and in the end what they are looking for is to generate more and more communication, so that the public does not disconnect from their activity.
Many influencers enjoy the trust of their followers, something well known to companies that hire them to promote their products, expect their subscribers to follow the influencer’s path and recommendations, even knowing that their message is motivated by commercial interest. , what many influencers say so as not to lose the credibility of signed contracts is that they only recommend the products they really like.
It’s strange, but we work like this. We tend, for example, to give greater credibility to people who have succeeded or who we consider beautiful, and the opposite is also true. Finally, keep in mind that the number of followers an influencer may have reinforces these followers to implement their recommendations, including consumer recommendations. It’s very easy to think, “If so many people follow it, what you say must be true or true. “
Influencers are affirmed because they know their rights and the rights of others, and transmit information in accordance with these principles (or at least project this feature in their image). Assertiveness allows them to effectively communicate what they want, so effectively that followers end up following their advice, this quality favors them and cares for them because:
Assertiveness, this appearance of freedom and strength in the face of possible conditions, is one of the qualities that most distinguishes them. Let’s think: who would follow someone who thinks and says only what others say? Thus, independence of criteria and opinions expressed by self-assertion is one of the qualities attributed to influencers.
Also included as responsibility is the image projected by influencers, a responsibility that accompanies commitment and identification with the message. Followers often think that the influencer is fully aware of everything he says and does, because he will not harm those who do not deserve it.
On the other hand, responsibility also tends to shine in influencers not only as part of their image, but also in the form of organization and commitment, which in general feel indebted to the following public, generally aware of the income they receive. it comes precisely from its viewers.
Influencers have an ease, natural or acquired through work, to build relationships, so companies want their subscribers to be consumers, but also their ability to identify themselves to keep existing ones and win new ones.
Sociability helps them
All these qualities allow them to create bonds with others, in this sense, they are generally very capable of understanding cultural models and interpreting the present, as well as the needs of their followers.
Being an influencer is no easy task. It takes time, effort and dedication, in addition to being a gradual process to gain the trust and interest of those who are, in principle, a potential audience, in that sense, if reaching the top is complicated, staying there is much more.
Many people can’t stand this pressure and end up trying to escape the notoriety they were looking for. Is it a profession, who, however, has, behind the stage in which the actors live, a dark cloakroom full of ghosts that you have to know how to compose.
“The influence of one person’s life on another is incalculable. “Ralph Bunche.