Among the different types of communication that exist, persuasive communication has received some negative connotations in recent times, because it is associated with the manipulation of opinions, ideas and people.
It is true that it can be used in this way, but we must not forget that good persuasive communication skills can also support good initiatives and fight against bad ideas or goals. It is a type of communication developed in large organizations and highly valued. leadership and politics skills.
- We live in the age of communication and.
- Although we have not stopped thinking about it.
- We are all communicators.
- Social networks offer us a scenario in which we communicate daily with other people.
- With other cultures.
- With many kinds of ideas and opinions.
In many cases where we influence others, we don’t intend to, or that’s what we’re telling each other. But one way or another, everyone gives their opinion or their point of view on something at any time of the day, and everyone wants their opinion to be taken into account and accepted or rejected for at least good reason.
Here are two definitions of persuasive communication
Is it the same intention? The message can be positive or negative, the intent can be good or bad, but for persuasive communication to happen you need a communicator, a message, a receiver and a channel. So let’s see how these four elements work:
We often confuse the meaning of these terms. In fact, persuasive communication is intent-oriented communication.
Many times, this intention is nothing more than the desire of others to support our ideas and opinions. In many cases, these are good ideas. Ideas that can contribute a lot to the well-being of others, helping to improve our social or professional environment.
Not everyone wants to manipulate others for their own benefit, everyone constantly uses persuasive communication without knowing it, however, this type of communication requires certain techniques that can be trained, the most important are:
In fact, and based on the above, we can say that persuasion is an art and, like all art, can be formed. This is because you never mind having some control over it and making good use of that skill if necessary.
Without persuasive communication, there is no leadership, no major projects, no idea that harm to others cannot be avoided.