Generation Z, that is, young people born between 1997 and 2015, love Tik Tok, but are everyone aware of its psychological effects?For those who do not know this social network, it is worth saying that thanks to this application and its thousands of users, the last rally of Donald Trump in Tulsa was boycotted, it was enough to appeal the heresy requesting the reservation of tickets for this event.
Later, the goal became clear: no one would show up. Thus, if the site had a capacity of 20,000 seats, the boycott strategy developed through Tik Tok resulted in 14,000 of these empty seats. Trump had to organize his rally in a half-empty stadium, realizing that there is a new social network that is already forming and replacing Twitter, Instagram and Facebook that, every day, lose more confidence from its followers.
- Now.
- What’s so special about this Chinese platform launched just over 4 years ago.
- Its main attraction is to be dynamic.
- Fast-paced and creative.
- And it also adapts to these liquid times.
- Where everything is going fast.
- Adapting to a type of consumerism based on image and immediacy.
Tik Tok consists of creating videos of a minimum of 15 seconds and a maximum of one minute in which each user does what they want, do you have hashtags, mentions, reviews, likes?And most attractive of all: someone with few followers can go viral.
If we defined Tik Tok as a simple video streaming network, we would be wrong, it’s very different from YouTube and it has very little to do with other platforms that we’re used to, like Instagram, it’s something else, it’s a window to look out without knowing very well what’s going on, but where everything goes very fast and, at the same time , hooks you immediately.
Videos are played automatically without making clic. No there is time for nothing else, just to observe, because their design is strategic and oriented to watch one video after another. There is no static homepage like on Facebook. As soon as you activate your profile on this network, the view is automatic. , and as soon as one playback ends, the next one begins.
Almost not knowing how, we are greeted with original dances, photos, exercises, jokes, adorable animals, people who sing, who make tutorials, movie scenes . . . Tik Tok is all that and infinitely more, because the possibilities are immense and all that. depends on the creative originality of each user.
What are the implications of this type of format for those who consume it?, besides, can teenagers over 12 years of age register on this platform, what psychological effects can Tik Tok have on them?
This social network values the creative capacity of its users, it is true, we can create original videos by adding music, filters, special effects, it is possible to play them, slow down the recording and edit them easily and quickly.
The results can be surprising. In addition, since any video can go viral even without having many followers, a common goal among young people is to be a “tiktok star”.
What psychological implications does all this have? The truth is, it’s deeper and more complex than we think.
Every technology, application, program or virtual scenario has its exceptional advantages and its dangerous drawbacks, once again, depends on how we use those resources, as a result, social networks like Tik Tok captivate young people with intelligent artificial intelligence that generates massive drug addicts.
The strategy you use with the user is hypnotic and seeks to keep you hooked on this app for hours, for this you can start by looking at the cover of your favorite artist, then see a dancing cat, a teacher doing a chemistry experiment, two twins dancing, then a cooking tutorial, then a baby doing something funny, then someone makes a big joke and never stops.
The concatenation of videos never stops, and most impressive of all: there is no need to look for anything, algorithms and artificial intelligence are already doing it for you, all this, as we can imagine, generates more passive, more dependent users, with more problems to plan, maintain their attention or just think of more than Tik Tok.
There will come a time when some of our young people will understand their world, their reality and their motivations through this ever-evolving and moving dynamic display, what happens around you doesn’t matter and often you don’t even notice. real danger, it’s the real drama.
Proper use of these resources is what makes the difference, it is the boundary between original and healthy entertainment and addiction and suffering itself.