There are a number of important factors that condition personality. Memory and thought affect the choices we make in our daily lives, which helps us mold ourselves as individuals. So big companies are trying to call ours?I?more instinctive to make us buy your products. All of this refers to the technique known as psychomarketing.
When a large company needs to know if one of its products will succeed, it commissions market search studies, which in the end is a delimitation of the number of potential buyers.
- Obviously.
- There comes a time when these studies meet psychology.
- What drives us to buy one product and not another ?.
- What is the impact of the experiences we have on our purchasing decisions ?.
- What kind of stimuli make us more sensitive to commercial impacts?Do we respond to different advertising situations?.
Answering all these questions, and many others related to psychology, is the goal of psychomarketing, and many experts have emerged in this field, including names such as Paul Zack, Tim Pethick or Nestor Braidot, on which we rely this article.
All these specialists we have just mentioned have specialized in various aspects of marketing-oriented psychology, for example, Braidot is an expert in the field of neurosciences; Pethick focuses more on emotional marketing, while Zack focuses on brain reactions during the process. decision-making process.
However, we can include all these studies in a particular methodology, psychomarketing, after all, all these aspects have a specific objective: to know what happens in our head when we buy, so that we can develop stimuli, impacts and products adapted to our personality, our needs and our emotional state.
Today, in light of the most recent studies, we find that most of the decisions we make have an unconscious origin, i. e. many factors that are not perceived at first glance come into play.
If we apply this discovery to current marketing techniques, we will understand that purchasing decisions are decisively influenced by us more emotionally, something that goes beyond mere reasoning, so we don’t see some brands or products in the same way as others, even if they are technically or seem virtually identical.
In the end, we can treat psychomarketing as a technique that seeks to analyze all kinds of factors related to the objective, trying to solve different problems and scenarios to define methodologies that value stimuli capable of encouraging us to buy through advertising impacts, seduction, accumulation. Etc.
They basically seek to influence our purchasing decisions by studying the relationship and the cause that unscreo together our behavior and mind, this is not strange, since the viability of many brands and businesses depends on the decisions that consumers make.
Today’s leading brands invest a lot of time and capital to hire specialists and neuroscientists who can analyze consumers’ desires to understand their responses and decisions so they can develop market-appropriate marketing strategies to optimize their productivity.
Some experts set out three basic rules on which all psychomarketing strategies must be based to be viable and have the opportunity to succeed:
You can see that much of the advertising impact of today’s marketing depends on how our minds work. Did you know about this applicability of psychology?
“You should look for what regularly reduces your fear and makes you feel safer. Everything we buy in our lives is for fear of something?. – Jungen Klaric-