Simon Sinek’s Golden Circle is a principle we can apply to a company to try to understand what goals it should focus on and how it should focus.
This theory, popularized by English communicator Simon Sinek, states that while many companies know what they are doing and what they are doing, and although they know what processes and steps are being taken to achieve their goals, they still don’t know why they are doing it?It’s your mission.
- It is on these ideas that Simon Sinek’s golden circle is based.
- So that he can try to explain the three questions that each company must answer to develop its professional work.
- According to this principle.
- Inspiration and benefits within the company.
- Increase.
The three questions on which Simon Sinek’s Golden Circle is based are reproduced below:
The third of the three questions is the one that, according to Simon Sinek, many companies are unable to answer when asked. When someone works with sales teams, you help them define their business plan, do you use it often? For what? and that it can bring great results and be a very important weapon to identify weaknesses in an action plan.
Thus, an initiative will never be good or bad in itself, intrinsically; what can be good or bad is the fact that you approach or move away from the company and the goal you want to achieve.
So, faced with, for example, the question of whether or not we should include our new product line in the online store, it would be foolish to answer immediately with a yes or no. To help determine whether this proposed action is in line with the company’s mission, it is necessary to evaluate several aspects.
So, the question would really be “why or why include these products in the online store”. Behind an intense round of questions, and based on Simon Sinek’s Golden Circle, we can finally give ourselves an answer.
To apply the ideas of Simon Sinek’s Golden Circle, let’s take on the shoes of the people who receive the news of the implementation of a new project, so we can reflect on who they are, what motivates them, what they care about. them, and their values and beliefs.
From there, we can contact them to explain exactly why and why of your project. The reason for an idea comes from our most primitive brain, on which our instincts are based and which connects us to a well-known sense of security.
This is the message that many brands are trying to use in their attempt to conquer our lives and become their followers, knowing that with a good characterization, we will be willing to identify with them and share all the values they offer.
Then we will start looking for ideas on how we will achieve the objectives of a project, here we will discuss the benefits and benefits of implementing new ideas, and clear any doubts about its viability, explain the processes, actions and decisions. making people do it throughout the development of the project.
Finally, we will start to show what we will get from the realization of this project and then, at this last point, we will finally update the team on the details of the final objective. This last phase of Simon Sinek’s Golden Circle connects with the most rational part of our brain, which gives direction to our actions.
In addition, it will also be the measure of success and success, and the one that will allow us to know whether we have really achieved our objectives or not, reviving our motivation for the feeling of satisfaction and reward after the work done.
Certainly, with these guidelines we can reorganize the way we organize a project within a company, based on the meaning it will make for itself, rather than starting to materialize an idea that doesn’t make sense from the beginning.